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- Author: Douglas Holt, Douglas Cameron
- Publisher: Oxford University Press
- Year: 2012
- ISBN-10: 0199655855
- ISBN-13: 9780199655854
- Format: 15.4 x 23.9 x 2.5 cm, kieti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.
EXTRA 10 % discount with code: EXTRA
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- Author: Douglas Holt, Douglas Cameron
- Publisher: Oxford University Press
- Year: 2012
- ISBN-10: 0199655855
- ISBN-13: 9780199655854
- Format: 15.4 x 23.9 x 2.5 cm, kieti viršeliai
- Language: English English
Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.
Reviews